PDC Newsfeed http://www.pdcnet.org.uk PDC Newsfeed en-us
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Google's latest updates and how to respond to them http://pdcnet.blogspot.com/2013/11/googles-latest-updates-and-how-to.html Changes to Google’s Search Algorithms

Google changes its search behaviour up to 600 times every year, mostly small refinements to the way that it processes queries and ranks web sites. However, there have been several major updates that have made a significant difference to the performance of web sites, up to 3~4% of searches in some cases. Therefore, it is worthwhile understanding what Google is up to, and what its (stated and unstated) objectives appear to be. Lets have a look at the recent major Google updates:

Panda

Google’s Panda update programme first rolled out in early 2011. The purpose was to remove web sites from the listings that have poor quality or duplicated content. The last significant change was on 18 July 2013, which implies that Google is continually refining these algorithms to drive spam levels even lower. ‘Spam’ means content that is not genuine, created by people who are trying to ‘beat the system’. Google reported changes that impact on sites that copy others’ content and sites with low levels of original content. For instance, Wikipedia reports that a content farm (or content mill) employs large numbers of writers to generate large amounts of written content. These articles from content farms may contain identical passages. Therefore, it is important to check your web diagnostics and avoid accusations of duplicated content. We have noticed that duplicated pages can be reported if the web addresses are not set up properly, so-called ‘canonisation’ problems.

Penguin 2.1

While Panda examines content, Penguin looks at links. Penguin version 1 was released in April 2012, and the latest incarnation, Penguin 2.1 was effective from 4 October 2013. Google uses inbound links to measure how popular your site is. Hence, if there are good links from authorative sites such as Government, national institutions or other high-rated sites then Google will perceive your content to be valuable. As you can imagine, many people tried to bypass the system by generating lots of backlinks on the cheap, using ‘link farms’ and other means. Penguin will penalise sites with poor-quality or unnatural links. Some experts recommend monitoring your organic traffic in Google Analytics over a period after an update looking for a dip. A dip in traffic occurring on this date may indicate that your site has been hit by one of Google’s changes.

You should analyse your back-link profile carefully. Make sure that you do not have a large number of sites linking with an exact match for your key target phrase, and don’t have one site generating lots of links to your site. You may have been targeted by negative SEO, where a competitor has created bad links to your site, which makes validating your links doubly important. You can contact the source to remove poor links, or you can use the ‘disavow link’ tool in Webmaster Tools. If a whole linking domain is poor, then you can disavow the entire domain. Even so, you could actually have an increase in traffic, if a competitor who had been ranking higher got hit by Penguin 2.1.

Hummingbird

Google announced this update in late September 2013, but stated that it had already rolled out a month before. Hummingbird is apparently the biggest change to Google’s search algorithm in twelve years. As such, it incorporates Panda and Penguin as described above. Although it’s a massive change, it does not appear to have such an immediate effect on some web sites like Panda and Penguin did. It will however have a long-term impact on web-based searches.

Hummingbird is paying attention to the meaning and context of each search. Rather than just relying on a list of keywords, Hummingbird is trying to respond to the whole query, rather as we would person-to-person. The implication is for better interpretation of longer questions, which may include more obscure key phrases. These are known as ‘long-tail’ key phrases, as statistically they don’t get searched for so often, but they can bring a lot of traffic. Webpronews says “The goal is that pages matching the meaning do better, rather than pages matching just a few words”

What is Google up to?

Google’s ongoing strategy is to rely less on keywords. This implies a sea-change in the techniques needed for SEO, which is going to rely more on quality and content and less on processes to promote keywords. At the moment, Google’s SEO guideines have not changed, but we could expect new tools and processes in the future. Google’s declared focus is on returning high-quality, relevant content in response to searches, and an enhanced user experience. Webpronews says that it’s clear that keywords are becoming less and less important to search engine ranking success as Google gets smarter at figuring out what things mean, both on the query side of things and on the webpage side of things. Google is restricting data about key phrases in it’s analytics tool as well. Hence it is more difficult to work out which keywords are working best for you. Another point is that Google is delivering content on it’s own pages. For instance, if you search for a celebrity or pop star, you’ll get a potted biography on the Google page. In this way, Google keeps your attention on their pages, and therefore not on yours.

A strategy to handle Google’s updates

Concentrate on high-quality, high-depth content which will have lots of related ‘long-tail’ phrases.
Don’t base your strategy on a limited set of key phrases; this will progressively become less competitive.
Keep your XML site map up to date. Make sure that Google (and other search engines) can find your content.
Also, have a clear site structure with a strong home page, with static links to your valuable pages. Ideally these should be within 2 clicks of your home page.
Promote your content so that valuable and relevant web sites link back to yours. Audit your backlinks, and remove or ‘disavow’ any poor or negative links.
Promote your site on social media, such as Google+ (which pays dividends with Google), Facebook, Twitter and LinkedIn. This generates good backlinks and also gives an alternative platform for searches and user interaction. Also consider visual media on Youtube, Pinterest and Instangram.

For more about this check out PDC Internet Solutions.
Internet trends for 2012 http://pdcnet.blogspot.com/2012/02/internet-trends-for-2012.html The battle for peoples' online attention continues unabated. Social media continue to grow in influence, including Twitter, LinkedIn and Facebook. Google+ is growing very rapidly and may well challenge Facebook in due course. Another significant factor is that there is evidence published that Google+ is influencing Google search results.

All of these social media are starting to focus on the commercial sector as well as the end-user. This gives more opportunities for companies to present their products and services. See our social media web page.

Responsive web design is the other key trend. Web traffic is moving onto smartphones and tablets so that web sites need to be delivered on this hardware. Some web applications are now being superceded by phone/tablet applications. Cloud computing enables the user to access data and documents from their mobile device.

Google remains the dominant search engine in the UK for 2012. The 'panda' update in 2011 focussed on quality and content of sites. The 'freshness' update is now looking for more recent information, which implies that sites, however full of content, need to be kep up-to-date with the latest news.

Google is now tending to include local information in results for some searches, if it believes it knows your location. Otherwise the location that Google assumes can give confusing results. All this places growing emphasis on local searches and recommendations on sites such as Qype, Bizwiki and Google Places itself.

As the internet world becomes more competitive it is an absolute requirement to achieve the highest quality.

Here is an interesting article giving the top 15 web trends for 2012.
Social Media Training Courses http://pdcnet.blogspot.com/2011/07/social-media-training-courses.html
This training will show you why you should engage in social media, what you need to do and how to get started in a time and cost-effective way. Learn how to grow your business with:

Facebook
Twitter
LinkedIn
Google+
Plus much, much more.

We have availability for our next courses taking place on: Wednesday 14th September 2011 and Wednesday 21st September 2011

Book now at: www.pdcnet.org.uk/social-media-training.html

Contact us now on 01455 290 222 or e-mail contact@pdcnet.org.uk.
PDC Internet Solutions, Market Bosworth.
International business networking http://pdcnet.blogspot.com/2011/05/international-business-networking.html Business networking

Business networking is a very effective method for finding new customers, and forging new business relationships. It is a business strategy that can be used by anyone from large corporations to small home-based business owners.



Business networking is the act of interacting and building relationships with different people for the purpose of establishing a business connection with them. These people can be your prospective customers, consultants, employees or even business partners.

To network a business effectively, you must be able to link yourself to people and companies through trust and relationship building.

Benefits of international networks

An international online networking site can help you:
o Meet and ‘match-make’ with your ideal customers
o Expand your market to new countries and regions
o Deliver your goods and services world-wide
o Foster business relationships
o Reduce costs
o Increase sales

What will my network cover?

Topics we have been involved with include:
o Environmental technologies
o Automotive technologies
o Research
o Testing and statistics
o Leisure pursuits
o Ecommerce

Security is a key issue

Security is paramount. Often, people are sharing valuable commercial and technical know-how. Access needs to be controlled by username and password, both within the code and at directory level too.

Access will be on multiple levels:

o Public information to attract interest. This may be in several languages.
o ‘Free registration’ to provide benefits and obtain contact data for potential network members.
o ‘Paid membership’ the area where members can meet and do business.
o ‘Super-users’ who can upload information, share documents and so on.
o Administrators who can manage the content and database.

Social media

We can expect social networking such as Facebook, Twitter and LinkedIn to be part of the public presence of our networks. News and blogs will be promoted using social media. In due course, smart phone applications will also link into our secure area.

Customer-centric

Database-driven software enables us to configure each page to suit the user, with information specific to them.

At the core of the network is a people and companies database. This is matched with specialised databases, with market and technical information that people want to share.

The database enables us to link users within working groups. It also enables us to suggest potential business partners.

Languages

The key public web pages are usually in English. However, at the public level we can produce pages in multiple languages. This will attract people to the network and explain the benefits.

The latest content management systems like Wordpress and DotNetNuke feature language modules that are relatively easy to set up.

It is important to have experts or fluent speakers translate the copy for your target languages. Everything we present must be professional.

Your English must be clear and concise. Many of your audience will have English as a second language; our idioms will be lost on them. Avoid abbreviations and don’t make assumptions that people will understand.

It’s always good to avoid long words and long sentences, and you must be explicit in what you set out.

Intuitive design

It follows that our design must be creative, clear and efficient. Three levels of navigation:
1. Primary – links to the main business areas.
2. Secondary - specialised navigation for the chosen topic, which will be different for each user.
3. Supporting – general information for all topics, such as contact information, terms and conditions and so on.

While help and guidelines can be made available, we want our users to find their way intuitively. Our navigation bars are always in the same place(s) and they always have similar links.

Domains and hosting

Hosting, in general, can be anywhere. It’s best to choose a ‘universal’ domain, like .com, .org or .eu, rather than a national one. Some of these, like .de are restricted as to where they can be registered and hosted.

For more on international online networks, contact Gareth Bromby:
Email: contact@pdcnet.org.uk
follow us on Twitter @pdcnet
See us on LinkedIn
Check us out on Facebook
Visit us at www.pdcnet.org.uk
ACG launches online Cleantech Meeting Space, and invites cleantech companies to join http://pdcnet.blogspot.com/2011/04/asia-cleantech-gateway-hk-ltd-launched.html Asia Cleantech Gateway (HK) Ltd. launched its online networking platform www.asiacleantechgateway.com aimed at facilitating East-West cleantech business at the 2011 Hanover H2+FC Fair.

After 6 months in development, ACG aims to grow the platform into the leading web-based tool for identifying and making contact with potential clients and partners for companies in the cleantech sector.



The "Cleantech Meeting Space" is free to join, and allows registered companies to make their own company profile page, advertise capabilities and products, search and contact target companies, and post press releases for the rest of the Meeting Space to see.

ACG’s Mike Hugh said, "We are proud to launch the Cleantech Meeting Space, which we hope will become the B2B platform of choice for companies in the solar, fuel cell, wind and smart grid sectors. The tool is free for the cleantech industry to use and the more companies that sign up, the more useful it will be – we invite cleantech companies throughout the supply chain to join."

At the present time, the Cleantech Meeting Space is ready for use by the solar and fuel cell sectors. In the coming weeks, the wind and smart grid sectors will be added.

"Our sector is still evolving. As it does so, its geographical focus is also shifting – witness the rise in importance of the Far East to the sector as a whole. However, a range of challenges hinder East-West cleantech business, not least of which are language, distance, and differences in time zones. It is ACG’s task to help cleantech companies or users wherever their location overcome these barriers and do better business with each other", said Mike Hugh.

"The launch of the Cleantech Meeting Space is a major part of our strategy to realize this goal."

www.asiacleantechgateway.com is created in partnership with PDC Internet Solutions, a UK based web and social media consultancy. Director of PDC Internet Solutions, Gareth Bromby, said “www.asiacleantechgateway.com features a novel content management system (CMS) where Wordpress is used to manage the public page content, and this is integrated into a MySQL database with specialised routines in PHP and ASP. A Wordpress module, integrated into the standard template, is used to deliver the web site in Chinese and Japanese as well as in English.”

“The site uses advanced web 2.0 technologies, including a custom-built meeting space with jQuery Ajax Search Functionality.”

Posted by Mike Hugh (ACG) and Gareth Bromby PDC Internet Solutions.

http://www.asiacleantechgateway.com
http://www.pdcnet.org.uk
http://www.facebook.com/pdc.internet.solutions
http://www.twitter.com/pdcnet
http://www.linkedin.com/companies/494972

contact@pdcnet.org.uk
+44 (0) 1455 290222
Control your Facebook business page with ease! http://pdcnet.blogspot.com/2011/03/control-your-facebook-business-page.html It has always been a bit of grey area...

Do you want a Facebook profile for social use and then a separate Facebook profile for business?

Should you use one or both of your profiles to administer your Facebook company page?

If you're struggling to find the answers, then hopefully Facebook's latest updates could make life a little easier and all being well a little less stressful...

With the recent changes made by Facebook you now have the ability to switch your account settings so you can browse, post and interact fully as your business page. Previously when liking, posting or commenting on another business page or even personal profile it would be through your personal account, very frustrating at times!

Facebook have added a quick and easy way to switch between your personal Facebook profile and the Facebook page or pages you administer. Under the Account tab you now have the ability to select 'Use Facebook as page' and the relative page you wish to use. That's it, as simple as that! You are now browsing as the page, but what can you do? We have put together a little overview of some of the actions you can undertake:
  • Like other Pages
  • Comment and Like on wall posts of pages you like
  • Post on other pages wall
  • Upload photos or videos
  • See pages you like in your news feed.
  • See notification updates just like your personal profile
*Please note some pages may stop you from performing certain actions depending on their settings

If you want to change back to browsing Facebook through your personal profile simply click 'Switch back to yourname' under the accounts tab, quick, easy and relatively pain free!

So there you are... a quick and dirty overview to get you going. If you need any help, or more information don't hesitate to get in touch.

PDC Internet Solutions

http://www.pdcnet.org.uk
http://www.facebook.com/pdc.internet.solutions
http://www.twitter.com/pdcnet
http://www.linkedin.com/companies/494972

contact@pdcnet.org.uk

+44 (0) 1455 290222
A practical approach to ROI for Social Media http://pdcnet.blogspot.com/2011/03/practical-approach-to-roi-for-social.html Measurement and analysis are key to an online marketing strategy. The objective of the activities is to increase the number of contacts and expand the business. Therefore it is important to establish where new clients are coming from. It is likely that the website and social media will be used to confirm a client’s view of your company. Using LinkedIn or Facebook will mean that the potential customer already has a business relationship with you.

At this point, it is not really possible to attribute participation in social media to a direct financial return, unless perhaps you are retailing online.

What matters are new customers, new relationships and increased sales. At the same time, it is so important to measure your social media marketing efforts. Then you can tweak and improve your actions and eliminate the activities that waste time.

For a simple scheme, we would track:
• Google Analytics for web site performance, new and returning visitors
• Google Analytics will also show which referring sites are productive
• Google Adwords for referrals and keyword performance
• Google Maps for regional positioning
• Qype and other recommendation sites for reviews.
• Google Alerts, SocialMention and Twitter for mentions and references.
• Klout for Twitter performance.

Although there are more sophisticated tools freely available, this is a good way to get started with a social media campaign. For more about social media for business, check out PDC Internet Solutions at http://bit.ly/9jW6Gd on Facebook, http://linkd.in/gsmQlv on LInkedin, @pdcnet on Twitter. or http://www.pdcnet.org.uk/
5 key questions answered about social media http://pdcnet.blogspot.com/2011/02/5-key-questions-answered-about-social.html Social Media, such as Facebook, Twitter and LinkedIn are having a major impact on the way people build business relationships and make purchasing decisions. Google is using these sites, plus review sites like Tripadviser and Qype to contribute to web site rankings.

Social media sites are the fastest growing on the web, doubling in traffic over the last year. Of all social media users, 47% say social media sites influence their purchasing decisions.

Here are the answers to 5 key questions that were asked in 2011…

Why participate in social media?

We believe that social media should be part of a companies overall internet marketing strategy. Done well, social media can:

1) Generate more exposure for your business
2) Increase traffic to your web site
3) Bring in new qualified leads
4) Build new and existing business relationships
5) Increase sales and profits

What are the benefits of entering social media now?

The situation with regard to social media is very dynamic. If you defer participation, then you will not have the knowledge to compete with companies that have gained experience of social media, and who can communicate this to their clients.

What is PDC Internet Solutions approach to social media and engaging with customers?

The primary networks for B2B are LinkedIn and Twitter. Although Facebook is primarily a medium for B2C. Given the vast number of Facebook users, it is advisable to have an attractive Facebook page for your company as well.

We have a plan to deliver valuable content through our blog, white papers and tweets. These are focused on the market sectors that we are targeting.

Our plan is to:

· Develop a social media marketing strategy.
· Establish presence (as described above).
· Engage with new contacts by participating in groups and discussions on LinkedIn and Twitter. Also, by searching these media you will find who is talking about your key topic areas and you can respond to them.
· Nurture relationships by adding our existing contact base to LinkedIn.
· Analyse progress (there are many tools to do this).
· Obtain positive feedback and recommendations.
· Continue to add valuable content and expand your network.

How do social media relate to an Internet marketing strategy?

The social media presence must be cohesive with the internet marketing strategy. This means that:

· The website must reflect the same key marketing messages, products and services.
· The keywords that feature in social media should be the same as those on the web.
· Pay-per-click marketing should be used to test keywords and markets.
· The website should be optimised for search engine visibility and performance.
· It is vitally important to measure and analyse the performance of the website and social media and to react to trends as they occur.

How do you measure ROI from social media?

Measurement and analysis are key to an online marketing strategy. The objective of the activities is to increase the number of contacts and expand the business. Therefore it is important to establish where new clients are coming from. It is likely that the website and social media will be used to confirm a clients view of your company. Using LinkedIn or Facebook will mean that the potential customer already has a business relationship with you.

Tracking is very important and should include amongst other tools:
· Google Analytics for web site performance, new and returning visitors
· Google Adwords for referrals and keyword performance
· Google Maps for regional positioning
· Qype and other recommendation sites for reviews.
· Klout for Twitter performance.
· Google Alerts and SocialMention for mentions and references.

Please contact Lynne Lycett @ PDC Internet Solutions for further information on telephone number: 01455 290 222 or e-mail: llycett@pdcnet.org.uk.

About PDC - PDC Internet Solutions Experience of social media for B2B

PDC Internet Solutions have been involved in large-scale business networks for over 10 years. Originally, these were on our own content-managed extranet systems, and more recently using open-source software. We have been training many organisations to use social media, both for B2B and B2C, including professional services. Please have a look at our recommendations on Qype: http://www.qype.co.uk/place/1515254-PDC-Internet-Solutions-Nuneaton.

For further information on PDC please visit: http://www.pdcnet.org.uk/pdf/pdc-brochure-29072010-web.pdf to see our online brochure.
N Reasons Why Engineers Will Benefit from Social Media (Where N is a large positive integer) http://pdcnet.blogspot.com/2011/01/n-reasons-why-engineers-will-benefit.html Introduction

Social media sites are the fastest growing on the web, doubling in traffic over the last year. Social Media, such as Facebook, Twitter and LinkedIn are having a major impact on the way people build business relationships and make purchasing decisions. Many businessmen now use TripAdvisor to check out a hotel before making a reservation.

Review sites like Qype are becoming increasingly popular with engineers and technicians and can have a significant influence on customer decisions. For instance, people looking for internet solutions in Nuneaton on www.qype.co.uk will find PDC with 5 recommendations. Search engines such as Google are now using these sites to contribute to web site rankings.

Why engineers should participate in social media now:
  • Generate more exposure in the chosen business sectors
  • Build new and existing business relationships and thereby
  • Increase traffic to the company web site
What’s happening to engineering communications?

Just as everyone has become accustomed to the use of web sites and electronic mail, we are now faced with a dramatic change in people’s behaviour online. Computers, electronic communications and storage have been doubling in performance every two years since the microprocessor arrived in the 1970’s.

From a situation where a personal computer could do everything, it seems that we are reverting to an era of central storage and central processing – so-called ‘cloud computing’, with local, often hand-held devices accessing this information as and when required.

The benefit of this scenario is that it provides new opportunities for communication with current and potential business partners, and hence to build more business relationships. PDC Internet Solutions, for example, had been working with fuel cell specialists in the Low Carbon and Fuel Cell Knowledge Transfer Network and has recently been able to secure a significant prospect for new business in Asia, simply by renewing relationships on LinkedIn.



In the UK, the average user spends more than 6 hours a month on social media sites, the three most important being Facebook, LinkedIn and Twitter. Social media sites are the fastest growing on the Internet, with 60,000 users worldwide joining Facebook every day.

Facebook enables people to share comments, messages, web links, photos and videos. But it is more than just a great network for talking to friends: it is becoming really important as a channel through which businesses connect with consumers (B2C).

LinkedIn is a great network for engineers

Although LinkedIn has fewer users than Facebook (2.7m in the UK at June 2010), it is far more important for business-to-business (B2B) relationships, and therefore more important for engineers.

LinkedIn provides a great introduction to online networking. It is already well populated. A recent survey for a Midlands Innovation Network found that two-thirds of members were already on LinkedIn. It is possible to use an existing email address list to renew acquaintance with former business colleagues and remind them of what you and your company can offer. LinkedIn enables users to showcase expertise using an attractive company web page to list key products and services as well as presenting the skills and abilities of the individuals who work there.

For high-technology company Automotive Mechatronics, social media marketing has proven to be an important element of their integrated marketing campaign. The company has noticed a marked increase in visibility and business activity.

LinkedIn should be seen as complementary to face-to-face networking. New contacts can be invited to join existing contacts lists, and users are able to maintain contact with short, sharp valuable updates. LinkedIn makes it easy to import contacts from mail clients, such as Outlook.

LinkedIn can be used to find people of like mind, people who are engaged in the same technologies, and to initiate a dialogue with them. For instance a specialised area like foundry technology has five groups and interest from 58 others. By joining such specialised engineering groups, it is possible to build a list of qualified contacts and communicate with them in the future.

Polymer research project ‘iPolycond’ has a LinkedIn group that not only comprises the project partners but it has also succeeded in attracting new contacts with an interest in this technology.

Twitter: this is where it gets easy to communicate

Twitter is the best way to show (and to discover) what is happening right now by following people and sites that are of interest. Because valuable output will always attract followers, Twitter can be used to communicate with a network of former, current and prospective business partners, sending messages that demonstrate a degree of knowledge and professionalism. It follows that the output must remain focused and “on message” if it is to be valuable for the specific target group.

Essentially a “Tweet” is a 140-character text message, quick and easy to create.

“Tweets” can appear on LinkedIn and Facebook accounts as well as on a particular web site.



Used intelligently, “Tweets” can complement other marketing information on a web site, such as blogs, brochures, presentations and videos, and will help to strengthen key messages through increased exposure and additional touch points.

The Co-ordinating European Council of the Motor and Petroleum Industries, for example, feeds a regular news bulletin to Twitter using an automated service.

How do I get my message across?

“Tweets” are by their very nature short and most marketing messages require more detailed information. Many people are therefore now using blogs as a marketing tool, commenting on products or services they want to highlight. A web site blog can be very powerful in gaining listings in Google and other search engines but can be branded under many different guises to the audience, such as news or events.

External blog sites such as HotFrog and Blogger help by creating inbound links to a particular web site, one of the factors used by Google to measure the success of a site.

The use of indexes and directories will also help to generate links to a given web site, ensuring that it has a good position with Google and other search engines.
Figure 3

Submitting blogs, news, press releases and so on to blog sites, article sites and search engines such as Google will help to improve the likelihood of better rankings within major search engines. It is possible to feed sites such as Twitter automatically with your blogs and news feeds for immediate exposure.

Parity Solar, an innovative supplier of solar technologies, for example, blends engineering information with its marketing blog at parity-solar-eu.blogspot.com.

How does this relate to my web site?

Once interest has been attracted, the messages on a web site must reinforce the offer and turn a prospect’s interest into response and contact. A web site only has 8 seconds to make an impression, so every page must be focussed and direct. No more than two clicks should be necessary to take the client to a sales proposition. Visual images, animation and other effects will quickly draw the visitor to any key offers. Video streaming using YouTube and slide presentations using SlideShare can also be used on a company’s web site. A modern, professional web site is key to any marketing strategy these days and such tools can quickly refresh a tired looking site.

How do I measure success?

An important element of any marketing campaign is the tracking and measurement of performance. At the end of the day, the result of any campaign must be new customers and new business.



Google Analytics facilitates the tracking and monitoring of user information that can be easily interpreted and processed. Charts and graphs help to monitor visitor traffic over days, weeks, months and years. From these, custom reports can be generated. Data exporting makes it possible to pull information offline for further manipulation and analysis, or for presentation purposes. Email reports can be set up to send the information directly to computer in the customised format specified.

Pay-per-click

Google AdWords provides an opportunity to gain instant exposure on the first page of Google using key phrases. Every time someone clicks on the advertisement, the advertising company is charged a small fee. AdWords is a useful tool to help determine which keywords and phrases attract the most interest. By monitoring the click-through rate against enquiry rate and feedback from the website it is possible to gauge which keywords and advertisements are the most effective. This helps to improve rankings within Google and other search engines by refining site pages.

Find out what’s being said about you and your technology

Social Mention is a social media search platform that aggregates user generated content across the universe into a single stream of information. It allows the user to track what people are saying about him, his company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, and Google.

Google Alerts makes it possible to track as many different topics as required. By indicating what is to be tracked and what kinds of content should be monitored a list will be generated and sent via email or RSS as often as necessary. Google Alerts are an easy way to track brand references and to listen in to on-line conversations. They can be used for keywords, competitors and even to find who is looking for a particular product or service.

The value of positive recommendations

Potential clients will ‘know’ a would-be supplier through LinkedIn or Facebook, but how will they know that they are a good business partner? The answer: by checking their “recommendations”. LinkedIn encourages users to recommend people who have provided valuable profits and/or services. Such recommendations are then displayed on individual or company profiles.

We all look for reviews and recommendations when making purchasing decisions, for instance using TripAdvisor or Amazon reviews. For professional services, Qype is a good solution and its recommendations are shown in Google maps. This is why it is really important to register every business with Google Places.

Conclusions

‘Social’ media can be used very successfully as ‘business media’ and are a productive way for engineers to promote their technology and services.

There is a range of particularly valuable web sites and services that can be used to:
o Introduce new prospects
o Repeat key marketing messages
o Build business relationships
o Enhance reputations
o Leverage positive recommendations
o Improve the function and performance of a web site

The technology is changing and developing continually. However it is relatively easy to get started and it does not require a lot of time to maintain a presence.

How to get started

PDC Internet Solutions is delivering a series of Internet Marketing and Social Media Training Workshops. The workshop will present tips and methodology for the promotion of products and services. The very practical training will include demonstrations of internet marketing techniques, many of which are free and really easy to use once shown.

These are 'hands-on' workshops where participants will learn to manage Google, LinkedIn, Twitter and Facebook to achieve success.

Email contact@pdcnet.org.uk or call 01455 290222.
LinkedIn: linkd.in/bHZJ0P
Facebook: on.fb.me/9y3B6P
Twitter: @pbromby1
The New Twitter Search, Look and Feel http://pdcnet.blogspot.com/2010/10/new-twitter-search-look-feel.html One way that Twitter has already delivered on its promise to improve the search experience other than for archive searching has been through cool features that are part of the new Twitter look-and-feel that has been rolling out since mid-September.

The changes have been seen as a real hit. Twitter offers search in two ways, at the dedicated Twitter Search site and through a search box at Twitter.com. The new features make it much easier to get further context about the tweets you find in response to a search.

Let’s Do The Numbers!

The post also revealed some updated figures:

There are over 1,000 tweets per second
There are 12,000 queries per second
There are over 1 billion queries per day (1,036,800,000 per day)