Search engines are powerful
and cost effective marketing
platforms, delivering a high
volume of qualified customers
directly to relevant pages on
your website. However, search
engines can only send you that
qualified traffic if your web
pages are available and up to
date in their index.
Getting your site ranked is
very competitive and specialised.
PDC knows how to place your
key phrases on web pages, graphics
and in the code. It's most important
to optimise the home page and
product pages so the search
engines understand what your
site is about. The basis for
this is keyword research and
careful analysis of your web
visitor statistics.
A promotion plan will include
some or all of these actions:
Announce the main pages of
your web site every two weeks
to the top global and regional
search engines.
Paid inclusion is part of most
search engine strategies, it
is low overhead: just submit
your pages once, and they'll
be included and updated in the
index for a full year.
Pay-per-click places a small
advertisement or link on the
search engine results page.
When the user clicks on it,
you pay a fee, usually between
5p and £1.50. You can
control the maximum you want
to pay for each keyword, and
of course how much it costs
also depends on how popular
the keywords are.
PDC also uses a specialised
promotion technique based on
portal site and doorway pages.
These are focused on your key
phrases and are good for web
pages that have disadvantages
such as animation and poor download
time.
